Leadership

Committed to honesty and integrity

Self starter and team player

Balance of sub-goals to achieve larger enterprise objectives

Value input of others

Key observer; able to build and manage productive teams

Critical thinker and problem solver

Expertise

Brand Strategy

Experiential Marketing

Strategic Partnerships

Consumer Engagement

Executive Leadership

Business Development

Creative Strategy

Revenue Growth

Hospitality

Budget Management

AI & Emerging Technologies

Career Highlights

Created and led an award-winning experiential activation named by AdWeek as the best experiential activation by a spirits brand called Amparo, a semi-permanent immersive theater experience in Miami that sold over 22,000 tickets through it’s 8-month tenure, generated over 100 press articles, reached over 1 billion media impressions, generated more than $2.8 million dollars in ticket revenue and awarded two city proclamations

15+ years leading experiential marketing, partnerships, and integrated brand strategy

Executive leadership across sports, AI, hospitality, entertainment, luxury and consumer brands

Managed multi-million-dollar experiential marketing budgets and national campaigns

Produced award-winning experiential activations generating more than 1 billion media impressions

Built strategic partnerships with Fortune 500 brands across sports, music, CPG, hospitality, and entertainment

Trusted advisor to executive leadership, cross-functional teams, and global clients

Developed and led all of Bacardi’s LIV Super Bowl activations in 2020 including multi-venue activations throughout Miami leading up to the big game and brand experiences at the stadium for high profile clientele at the Super Bowl

Increased revenue at two former agencies through development with existing clients while cultivating new client relationships by seeking new business opportunities that resulted in maximizing our client portfolio on an annual basis

Community Engagement

Avid volunteer for local organizations including Feeding South Florida and Best Buddies

Organized and led a nonpartisan initiative on behalf of Election Defenders in 2020 called Joy to the Polls where we traveled around to polling sites throughout the city and played live music to elevate spirits and bring joy to the community

Served on the young patrons board for multiple years at the Museum of Contemporary Art

Created and implemented fundraising initiatives for the Museum of Contemporary Art and Soho Beach House to increase the annual fund and grow our membership community

Facilitated monthly beach clean ups for 3 years for a local members community

Supported green space initiatives at local gardens throughout Miami

Continuously seeking opportunities to help support our community and change peoples lives