● The Workshop is a full-service creative collective with offices in Miami, New York and Los Angeles.

● Responsibilities included out of the box, on-brand, experiential marketing, event conceptualization, seeking partnership development to maximize brand awareness, identifying clear goals and objectives and oversaw all marketing and event production for clients in the hospitality, technology, fashion, co-working and spirits industry.

● Account management included communicating clear goals and objectives to the client while working internally on all cross-functioning teams to ensure responsibilities are held accordingly and client satisfaction is guaranteed.

● Developed marketing initiatives and creative strategies to launch brands in markets nationally from experiential, consumer, media and advocacy events

● Developed pitch decks alongside the creative department to seek new business development including clients such as Diageo that resulted in winning the business to execute consumer engagement experiences for Ketel One Vodka nationally.

● Launched WeWork in Miami in 2015 by working with their NY Based HQ to deliver the brands strategy, ethos and co-working experience in Miami to generate new members while providing unique and meaningful event experiences to existing members

● Event Programming Manager and team leader in facilitating monthly events by supporting hotel operations and high profile member relations at this private members club and hotel that cultivates like-minded individuals in film, media, music, art, fashion, wellness, culinary and other creative industries.

● Cultivated partnerships to produce, plan and execute monthly member events geared towards film, art, music, sports, fashion, wellness, food and beverage to enhance the membership community while completing a wide range of activities requiring clear communication, excellent organizational skills and paying attention to detail.

● Worked closely with the global marketing team on monthly initiatives and member communication pertaining to event activations and sponsorship relationships with Bacardi, Samsung and Spotify, brand-wide global partners, to ensure large scale monthly and annual member events are executed and communicated across all channels as well as​ supporting wide range goals by developing on brand events and marketing initiatives.

● Marketing and Membership Manager and member of the senior staff team, overseeing a team reporting directly to the Executive Director of this contemporary art museum.

● Developed short and long-range marketing goals, initiatives, concrete plans and objectives to ensure the success of strategic membership initiatives; Created, implemented and managed all member programs and special events to drive membership; Promoted museum membership and the annual fund through monthly and annual events, direct mail, annual renewals, upgrade programs and community outreach to increase fundraising initiatives; Secured enhanced benefits for Museum members and high level donors while cultivating and maintaining relationships with individuals, artists, collectors, institutions, organizations and museum patrons.

● Reported directly to the Vice President of Sales and Marketing, Director of Public Relations and the Director of Marketing for a 4-diamond, 4-star luxury resort.

● Responsibilities included planning and execution for all media and PR opportunities; Assisted in creating event concept briefs as well as marketing and PR campaigns; Coordinated and managed logistics with the Hotel Operations Department and other key staff; Organized advertising campaigns by managing all marketing and public relations initiatives, as well as determined conceptual ideas for overall marketing of the hotel including all F&B outlets.

● Oversaw the pre-planning, execution and management of the South Beach Wine and Food Festival for two consecutive years working with festival stakeholders and chefs. Responsibilities also included management of the live taping of The TODAY Show.

● Creative Strategist at this marketing, branding and advertising agency; Worked alongside the VP of Marketing as well as the staff with ongoing client projects, media buying/placement, managed advertising campaigns and coordination of commercial shoots; project management and execution

●  Sales and Marketing Coordinator for the only private residential community at sea, ​The World​.

●  Reported directly to the Senior Vice President of Sales and Marketing; Responsibilities included the creation, design and management of marketing materials; Photo shoot management, coordination and supervision for all advertising and marketing campaigns; Event coordination, planning and execution for local and global events; Public Relations support; managed relationships with high profile clientele; supported operations on board ​The World​ during key global initiatives while at sea