Professional Experience

• Leads the creator-focused agency's experiential marketing and partnerships practice, developing integrated brand experience strategies that connect creator, consumer, and cultural audiences while driving measurable business growth for clients.

• Builds strategy around experiential ecosystems spanning creator marketing, consumer activations, cultural partnerships, and live experiences within beauty, fashion, lifestyle, retail, and consumer brands, translating business objectives into scalable experience-first campaigns.

• Spearheads new business pitches, executive presentations, and strategic planning efforts that position Trend as an industry leader in experiential marketing.

• Collaborates across creative, influencer, partnerships, and account teams to develop integrated campaigns that drive awareness, engagement, and measurable business growth.

• Selected to lead executive experiences and strategic corporate events during a period of rapid organizational growth for one of the world's leading artificial intelligence companies.

• Directed the annual National Sales Conference, executive offsites, company retreats, headquarters experiences, and product launches, partnering directly with executive leadership to translate business priorities into immersive experiences.

• Managed multi-million-dollar budgets, agency partners, hospitality strategy, and operational execution across multiple time zones while ensuring exceptional quality, confidentiality, and stakeholder satisfaction.

• Developed executive-level event strategies that integrated product storytelling, company culture, and organizational priorities into impactful live experiences.

• Directed integrated partnership strategy and sponsorship marketing for one of Major League Baseball's premier franchises, developing marketing platforms that strengthened brand visibility, fan engagement, and partner value.

• Developed integrated sponsorship strategies supporting a multi-million-dollar corporate partnership portfolio driving revenue, brand affinity and partnership renewals.

• Led cross-functional collaboration across Marketing, Sales, Operations, Legal, and the Marlins Foundation to execute integrated campaigns across digital, broadcast, hospitality, and live experiences.

• Cultivated long-term corporate partnerships through strategic planning, executive relationship management, performance reporting, and measurable ROI.

• Managed and mentored partnership marketing professionals while driving operational excellence across the department.

• Directed North American experiential marketing strategy and integrated sponsorship platforms for premium spirits brands across the Bacardi Portfolio including Patrón Tequila, Bacardí, Grey Goose, Bombay Sapphire, and Havana Club.

• Oversaw national campaigns across sports, music, culinary, lifestyle, and entertainment, multi-million-dollar experiential marketing programs surrounding the NFL, NBA, MLB, Formula 1, Super Bowl, South Beach Wine & Food Festival, and New York Wine & Food Festival.

• Served as executive client lead, managing strategic planning, creative development, agency operations, cross-functional teams, and executive stakeholder relationships.

• Produced The Amparo Experience, recognized by Adweek as one of 2019's best experiential marketing activations, generating more than one billion media impressions, $3.1 million in ticket revenue, and saw 25,000+ attendees.

• Led agency business development efforts through RFP responses, strategic pitches, and partnership proposals that generated new client opportunities and strengthened long-term relationships.

• The Workshop is a full-service creative collective based in Miami that produces culturally relevant content that combines strategic creativity, globally minded storytelling and multi-platform amplification that connects people, brands and culture.

• Built and launched the agency's experiential marketing practice, driving client growth through integrated brand strategy, partnerships, and consumer engagement.

• Led national brand launches, including WeWork Miami, new hotel & restaurant openings, and secured new business opportunities for hospitality, technology, and spirits clients through strategic marketing initiatives.

• Developed cultural programming and strategic brand partnerships that enhanced member engagement and strengthened relationships with global partners including Bacardí, Samsung, and Spotify.

• Cultivated partnerships and curated monthly cultural programming for member events geared towards film, art, music, sports, fashion, wellness, food and beverage to enhance the membership community while completing a wide range of activities requiring clear communication, excellent organizational skills and paying attention to detail.

• Instrumental in high-profile member relations to ensure the integrity of Soho House is kept by providing excellent customer service to members.

• Supported integrated marketing, public relations, and advertising initiatives for a premier luxury hospitality brand while coordinating campaigns, events, and strategic communications.

• Creative strategist at this marketing, branding and advertising agency. Worked alongside the VP of Marketing and cross functional teams with ongoing client projects, media buying & placement, advertising campaigns and coordination of commercial shoots. Lead on project management and execution.

• Sales and Marketing Coordinator for the world first only private residential community at sea, The World. Reported directly to the SVP of Sales and Marketing. Responsibilities included the creation, design and management of all brand marketing materials, photo shoot logistics and management for all advertising campaigns, event coordination and execution for local and global events, PR, high profile clientele liaison and supported on board operations pertaining to guest experience.